Who We Are
Tag The Flag is a multi-media brand dedicated to uniting our country and making Americans smarter. We post pictures of the American Flag to bring our country together and are home to America’s only nonpartisan newsletter.
The Problem & Our Solution
We couldn’t find an unbiased news source, so we created our own, and called it “America’s Newsletter™”. Each morning we provide our subscribers with “every view of the Red, White, and Blue” in order to get them ready for the day ahead. Mixed together with a little history and trivia, we believe it’s all part of a balanced media diet that lifts people out of their echo-chambers, broadens perspectives, and leads to less angst, anger, and divisiveness.
A Balanced Media Diet
A lot of people keep track of what they consume physically, but when’s the last time you thought about what you consume mentally? We can count calories and check nutrition labels for the food we eat, but we can’t check the health information for the bites of media we devour throughout the day. Imagine eating something and checking the nutrition label only to find that it was composed entirely of protein or was just a giant chunk of sodium. Can you imagine how gross that would taste, and more importantly how unhealthy it would be for you? That, in our minds, is how most people consume their news, either completely from the left, or completely from the right, but most always in excess. It leads to an obesity of opinions and lack of perspective, creating clogs in what should be healthy arteries of discussion between both individuals and groups of people. Below is an illustrative example of what we believe a balanced briefing looks like:
Letter From The Founder
I started Tag The Flag because my country means more to me than anything in the world. The ideals of the United States and its guiding values have allowed me to be where I am today. Let me explain using two examples from both sides of my family by first highlighting their backgrounds.
From my dad’s side:
My dad grew up in a small town of under four-thousand people on the Hudson River, about an hour north of New York City. As a middle child of six brothers and sisters, his family was poor but proud. His dad, and my grandfather served our country then came home to run the local pharmacy, started the first youth hockey program to keep kids off the streets, and taught his children to be both respectful and ambitious. The second trait is one that my dad harnessed to work his way out of the cramped house, put himself through college, and start his career as a printer salesman. Fast-forward forty years later, he has been able to put his kids through college, help us play travel sports, provide vacations and new toys at Christmas, all while constantly putting food on the table under the roof of the house he built.
From my mom’s side:
Meanwhile 500 miles away, my mom grew up in a similar situation in the heart of the country, Columbus, Ohio. Again, as a middle child of five, she shared a room with her sisters, but loved every second of her childhood, riding bikes around the neighborhood and working as a lifeguard at the community pool during the summer. In the winter she skied. She was able to ski in Ohio, something that was unheard of at the time because my grandparents started the first ski area in the state. When it came time to go to college my mom drove to CU Boulder, tried out for the college’s ski team, and walked on. Again, fast forward forty years later, she still carries herself with that classic midwestern friendliness and a sense of American optimism that never wavers.
I start my story with those of my grandparents and parents because without them I wouldn’t be where I am today. The older I get, the more I realize that. But what I also realize is that all of them were, and still are, imbued with traits that are undeniably American. Steel nerves, an unbeatable work ethic, and the never-ending belief that tomorrow will always be better than today. Like my parents and their parents, our country was built by people who worked hard, weren’t afraid to take a risks, and always believed in upward mobility and self-improvement. It’s woven into the fabric of who we are as a nation and a culture.
I mention this because the fabric of who we are as a family and as a country is represented by the fabric that’s stitched together to create the pattern of the stars and stripes. For me personally, when I see an American flag I don’t think of anything political. I think of everything I mentioned above. I think of baseball games and hotdogs with my dad and fireworks on the 4th of July. More pointedly I think of times when the flag has been a symbol of hope like the quintessential image of the tattered cloth being raised by firemen after the Twin Towers came down in 2001. It doesn’t matter if you’re black or white, young or old, republican or democrat – that image will give anyone chills.
Those are the non-partisan chills I want to evoke when people think of this brand. In the grand context of human history, America itself is a start-up. It’s an idea that many people at the time said wouldn’t work. But with that said, here we are 243 years later, not just as an idea, but as an example for the rest of the world. The American experiment that we are all a part of runs in my blood, and that of my family’s. That blood pumps through my heart and is the reason why I started Tag The Flag.