Among U.S. adults who use Facebook, what percentage visit the site once a day?

Among U.S. adults who use Facebook, what percentage visit the site once a day?

Answer: 74%

In honor of Facebook’s fifteenth birthday, we wanted to share a few stats to highlight how popular and ubiquitous the platform remains to this day. According to the Pew Research Center, a nonpartisan American fact tank based in Washington, D.C., “among U.S. adults who use Facebook, around three-quarters (74%) visit the site at least once a day, according to the January 2018 survey. The share of adult users who visit Facebook at least once a day is higher than the shares who visit Snapchat (63%) and Instagram (60%) at least once a day.”

Although the Pew Research Center qualifies the figure with “among U.S. adults who use Facebook“, as if not everyone uses the social media network, the think tank also notes that around two-thirds of the adult population logs on to Zuckerberg’s creation to share photos, connect with friends, and communicate with the world in ways that weren’t possible about a decade and a half ago.

facebook GIF by ZI Italy

Although the company started in a dorm room on this day in 2004 the firm is now generating more than $55 billion in revenue, connects 2.2 billion monthly users and employs more than 30,000 people worldwide. Despite being used by seemingly everyone, Facebook is now only being used by around half of America’s teens. This means it no longer dominates the teen social media landscape as it once did, according to a survey of U.S. teens conducted in March and April 2018. By the numbers, now only 51% of those ages 13 to 17 say they use the platform, down from 71% in a 2014-2015 survey. According to Pew, “the top sites among today’s teens include YouTube (85%), Instagram (72%) and Snapchat (69%).” Keep in mind Zuckerberg and Co. own Instagram and Whatsapp so they’re very much aware of the shift in attitudes of the younger generation.