Answer: One in five Americans have bought a counterfeit Mother’s Day gift
This Sunday Americans celebrate Mother’s Day. The modern holiday was first celebrated in 1908 when Anna Jarvis held a memorial for her mother at St Andrew’s Methodist Church in Grafton, West Virginia. Since then, the celebration has been criticized for having become too commercialized. Even Jarvis herself regretted this commercialism and expressed views on how that was never her intention. Figures from the National Retail Federation (NRF) support this claim. The upcoming Sunday holiday is expected to generate a record $25 billion in sales seeing as how 84% of U.S. adults will buy gifts for their moms. While these presents are real displays of love and affection, the gifts themselves might not be, well…real.
After cards, flowers, and gift cards clothing and jewelry are the most popular items for Mother’s Day. While it might be hard to give your mom fake flowers, it’s not as hard to be tricked into giving her fake jewelry or a knock-off purse. According to intellectual property firm Red Points, 20% of Americans at some point have bought copycats for the holiday. While some gift-givers have no idea they’re giving their mom something fake, others admit to having purchased the counterfeit items. In fact, one in three people admits to buying the knock-offs for their mom.
This year roughly 35% of the adults who purchase gifts are expected to buy jewelry for their moms. As mentioned above, this is the fifth most popular item, but it generates the most total sales. This year the total spending on jewelry is expected to come in around $5.2 billion. Overall spending is projected to be higher this year. Last year’s total only reached $23.1 billion and the average gift cost $180. Call it inflation, but this year it’s going to cost you a little more. The average price per gift for 2019 is expected to be $196. It’s okay, mom is worth that extra $16.