How many hours a day does the average American adult consume media?

How many hours a day does the average American adult consume some form of media?

Answer: 11.1 hours


“US adults are spending more than 11 hours a day on average—or about two-thirds of their waking time—consuming media in some form, Nielsen showed in its first-quarter 2018 report on US media consumption today (July 31). It measured, based on its representative panels of TV, radio, and digital households and consumers, activities like watching TV and DVDs, listening to the radio, visiting apps on a smartphone or tablet, and using the internet and game consoles. (The study did not include print formats like books or magazines.)” [Ashley Rodriguez / Quartz]

This report was interesting especially because one of our previous trivia questions was:

How many U.S. adults regularly use another digital device while watching TV?

The answer from emarketer was that 177 Million, or 70.3% of the total population, uses one device while watching the tube. Americans are essentially double-dipping on screen time which explains why most of our waking hours are spent looking at a phone, TV, or computer.

Photo by Peter ᴳᴱᴼ Kent on Unsplash