Answer: Ford F-Series
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Although 2018 didn’t top 2017 in terms of total cars sold in the United States, Americans still bought a lot of automobiles to help them get from point A to point B. According to Car and Driver, if the “auto industry is a popularity contest, and sedans are the clear losers these days.” Business Insider notes that “crossover SUVs are clearly the vehicles Americans want. According to Kelley Blue Book, over 2.8 million compact or mid-size crossover SUVs [were] sold in the first half of 2018 alone, a stunning number that portends big changes for the U.S. auto industry. In the top 20 rankings alone, half were crossover SUVs, with 10 models listed.”
With that said, the most popular brand was Ford and the most popular model was the F-series with 909,330 units sold. Again Car and Driver pointed out that there was really “no surprise here: Ford sold an enormous quantity of pickup trucks this year, as it does every year. The F-series, which comprises both light-duty and heavy-duty models, again tops the list, by a huge margin that beats last year’s number by 1.4 percent.”