Answer: Steve Jobs Called Starbucks and Ordered 4,000 Lattes
On January 9, 2007, Steve Jobs took out his iPhone, opened up Google Maps, honed in on San Francisco, found a Starbucks, and called them. This was all done on a giant screen in front of the crowd at the Macworld convention, all of whom had just witnessed Jobs unveil the iPhone for the first time. Clicking on Starbucks, he did what we all now take for granted, made a call to place an order. When the employee picked up, Jobs said:
“Yes, I’d like to order 4,000 lattes to go, please,” Jobs said, grinning. “No, just kidding. Wrong number. Goodbye!”
As he hung up, the crowd not only erupted in laughter, but they witnessed the first public call made from the iPhone in 2007. Of course, Jobs had presumably made test calls for months and probably even years before this, but the first time cellular capabilities were on full display, Jobs took the opportunity to highlight his creation with a good old-fashioned prank call.
As Fast Company notes, ” It foreshadowed a revolution in the mobile world, not just for consumers but also businesses. It was only appropriate that Jobs would call Starbucks, a company that’s been transformed by the tools Apple has created or given way to, from processing 100 million mobile payments through its app to partnering with Square to handle its credit- and debit-card transactions.” What’s funny is that “now orders for 4,000 lattes are more common, thanks to the endless droves of Apple fanboys still wanting to partake in some aspect of Jobs’s legacy.”